ROLE: 2D animator
This animation was created as part of a larger commercial campaign for Li-Ning, designed to engage younger audiences through playful and energetic storytelling.
To reflect the brand’s youthful and dynamic tone, we combined live-action sports footage with 2D character animation, bringing a sporty bunny character to life across different activities.
The animation was created using both frame-by-frame techniques and rig-based animation in Moho.
I was responsible for character design, 2D character animation, and overall animation direction within this segment.
